The Dubai Muscle Show, the Middle East’s leading international fitness and bodybuilding show, is a convergence of the top bodybuilders, fans, and businesses in the industry. The second annual event, scheduled for 8-9 December 2017, is expected to have an even larger...
Have you ever been to a large trade show event like Comic Con or a home and garden show and wondered just how much work goes into bringing together all those people? I’ve been in the exhibitions and events business for over 10 years now, and if there’s one thing I’ve...
If you’ve never attended The Dubai Muscle Show before or are not very involved with sports and fitness, then you may have no idea what it’s even about. Hint: it’s not a muscle car show displaying American-made sports cars with high-performing engines. Dubai Muscle...
