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Deep Marwaha is Co-Owner and Managing Partner for Dubai Muscle Show, Dubai’s only international bodybuilding and fitness show.

A trusted business executive and wellness entrepreneur, Deep is passionate about providing a top-tier outlet for fitness, nutrition and bodybuilding brands.

He has gained international experience in multiple industries, and is able to oversee end-to-end processes of the show for successful results.


Exhibitors’ Feedback:

  • said they would recommend the event to other companies 100% 100%
  • overall rated Dubai Muscle Show as good, very good or excellent 100% 100%
  • said the quality of attendees was good, very good or excellent 100% 100%

Deep's Career History

A London native, Deep earned a Diploma in Business Management from Middlesex University. He then spent the next few years pursuing business opportunities in Perth, Australia. He entered the medical recruiting industry, serving as General Manager for one of the nation’s largest providers of medical professionals. Due to Australia’s size and population distribution, the appointment of doctors, nurses, and caregivers across public and private sectors was (and is) a crucial process to maintain a high quality of life.

Deep then applied his managerial skills to the finance and real estate sectors. He began managing B2B conferences for Informa PLC (a FTSE 100 company) and earned a promotion to director level within just one year. By 2009, having proved his acumen in project management, business development, and business strategy, Deep began to oversee large scale B2B exhibitions. He launched and managed two exhibitions in Saudi Arabia: Cityscape Jeddah (Jeddah’s largest real estate & investment exhibition) and Cityscape Riyadh.

In 2011, Deep Marwaha was an integral figure in the formation and management of Informa PLC operations in Saudi Arabia. As General Manager of Informa Saudi Arabia, he not only grew the company’s overall presence in a brand-new geographic space, but he also launched and managed five events in two years.

In 2013 Deep was promoted to a Group Director position at Informa PLC, managing the Cityscape portfolio of exhibitions. The largest portfolio of B2B real estate exhibitions in the world, it spanned eight countries in total. Deep oversaw ongoing project management and directly managed a team of approximately 20 staff to keep the portfolio thriving. Additionally, Deep was the Director of Global Property Market, the largest international real estate exhibition and conference in New York City.

Deep Marwaha now focuses on his work with Dubai Muscle Show, a platform which allows him to utilize his business planning and management skills while also being immersed in the fields of health and fitness.

The 2016 Dubai Muscle Show was a massive success thanks to the combined efforts of Deep, numerous event sponsors and partners, and of course hundreds of competitors. The show had a turnout of over 10,000 visitors, making it the largest consumer fitness event in Dubai.

I am excited to compete at the Dubai Muscle Show because I will stand on the stage next to the best athletes the region has to offer […] Dubai has never hosted an event of this magnitude which is not only great to promote the sport of fitness, but an active and fit lifestyle in general.

Jakub Dvorace

Men’s Health cover model and one of the competitors at Dubai Muscle Show

As a longtime health and fitness enthusiast himself, Deep Marwaha is passionate about the opportunity to inspire others to emulate this lifestyle through the Dubai Muscle Show. Similarly, Deep is also in the process of launching a clinic in the fast-growing wellness/fitness tourism industry, which will provide people with resources to improve their physical well-being.